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AFL SportsReady

Professional Certificate Succeeding as a Player Agent

Professional Certificate Succeeding as a Player Agent

Regular price $990.00 AUD
Regular price Sale price $990.00 AUD
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Live Zoom - AEST
Structured around two 3-hour live (online) workshops

Workshop 1
13 June 2024, 9 am to 12 pm
Workshop 2
19 June 2024, 9 am to 12 pm

Enhance your professional development with:

Professional Certificate in Succeeding as a Player Agent

Course Facilitator - Brad Lloyd

The Professional Certificate Succeeding as a Player Agent course suits current agents looking to upskill, people considering becoming agents in the future and those looking to learn about what it takes to succeed as a player agent.

Participants will hear first-hand from former Player Agent Brad Lloyd about what it takes to survive and thrive as a Player Agent in an increasingly competitive environment.

The course will take you through six key topic areas:

  1. What does a Player Agent do?
  2. How to acquire high-end talent
  3. Finding the right fit between player and club
  4. Negotiating Contracts and Agreements
  5. Marketing, Media & Sponsorship Agreements
  6. Key actions to long-term success as a Player Agent
Note: Completing this course does not enable you to become an Accredited AFL Player Agent. If you want to become an Accredited AFL Player Agent go to

Additional Assessment:

(For an additional fee), you have the option to complete a Masters Level assessment, assessed by La Trobe University, and earn 1 Unit Credit in the Masters of Sports Management program at La Trobe University.

    View full details

    Additional Information

    Course Times

    All online courses, are LIVE in Melbourne, Australia time.
    AEST (Australian Eastern Standard Time or AEDT (when Daylight savings time).

    Certificates on Offer

    Following successful completion of all aspects of the course. Participants will receive a Certificate as well as an electronic badge.

    Certificates have a unique code that can be verified online. Courses with a graded assessment will also receive a Statement of Attainment.

    Find out more about the types of certificates on offer.

    Enrolment Information

    Enrolment info and login details will be sent after enrolment closes, usually a week prior.

    Due to our presenters currently working at clubs or in the industry, all dates and times are subject to change.

    All course communication will be via email (please check your spam folder). Participants must be 18+ at start date. Minimum participants are required for the course to proceed.

    Participants may withdraw up to one (1) week before course commencement without incurring a financial penalty. Refunds will not be given at all after this point.

    All workshops are recorded, and each course features its dedicated online portal. Within these portals, you'll find course details, facilitator information, as well as supplementary readings or activities. Additionally, the portal serves as the platform for accessing recordings of the live Zoom workshop sessions.

    In instances where attendance at the Zoom workshops is not feasible, participants can take advantage of recorded sessions available on the online portal, providing them with the flexibility to review the content for 7 days post-workshop.

    Participants must be 18+

    Contact us anytime with questions.

    Course Facilitators

    Group Booking

    We offer generous discounts for group enrolments. Whether you're part of a club, organisation, or just a group of enthusiastic learners, we've got great deals for you.

    Group Discounts: When you enrol as a group, you'll not only enjoy the benefits of learning together but also save money. To take advantage of our group discounts.
    Full Payment:  Group course bookings must be paid in full at once to qualify for the discount. 
    Discount Tiers: We appreciate the commitment of clubs and organisations to promote learning within their communities. 

    • 10 or More People: Enrol 10 or more participants, and you'll receive a fantastic 10% discount on the course fees
    • 20 or More People: For larger groups of 20 or more, we're delighted to offer an even greater 20% discount

    By taking advantage of these group discounts, you not only save money but also foster a supportive and collaborative learning environment within your group.

    AFLCA Membership

    All our AFL Industry Courses are endorsed by AFL Coaches Association.

    AFLCA Membership comprises the 18 AFL Clubs Senior Coaches and their Assistants, as opposed to AFCA Membership.
    *Discounted access enrolments will be checked with the AFL Coaches Association.

    What's Involved in the Course?

    AFL SportsReady offers online courses via Live Zoom Workshops.
    These sessions are complemented by Pre and Post-Course online activities hosted on our advanced Learning Management System.

    Each course features a dedicated online portal housing essential details such as course information, facilitator profiles, and relevant readings or activities.

    You'll have convenient access to recordings of the live Zoom workshop sessions. Before the course, you'll have the chance to submit any questions you may have and depending on the course, there might be assigned readings or brief activities.