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AFL SportsReady

Professional Certificate in Managing a Club Football Department [2026]

Professional Certificate in Managing a Club Football Department [2026]

Live Zoom Course - AEST
Structured around two x 3-hour live (online) workshops

Enhance your professional development with:

Professional Certificate in Managing a Club Football Department

Course Facilitator - Brad Lloyd

The Professional Certificate Managing a Club Football Department is a “hands-on” view of what is required to manage a Club Football Department successfully. Participants will hear first-hand from Brad Lloyd about his experiences, insights and core beliefs.

The course will take you through six key topic areas:

  • Overview of the role of GM of football
  • Organisational structure
  • Department dynamics
  • Matchday vs operational requirements
  • Departmental strategy development
  • Challenges in the role
  • Relationships
  • Innovation and future thinking

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