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AFL SportsReady
Professional Certificate in Managing a Club Football Department [2026]
Professional Certificate in Managing a Club Football Department [2026]
Live Zoom Course - AEST
Structured around two x 3-hour live (online) workshops
Enhance your professional development with:
Professional Certificate in Managing a Club Football Department
Course Facilitator - Brad Lloyd
The Professional Certificate Managing a Club Football Department is a “hands-on” view of what is required to manage a Club Football Department successfully. Participants will hear first-hand from Brad Lloyd about his experiences, insights and core beliefs.
The course will take you through six key topic areas:
- Overview of the role of GM of football
- Organisational structure
- Department dynamics
- Matchday vs operational requirements
- Departmental strategy development
- Challenges in the role
- Relationships
- Innovation and future thinking
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